Tag Archives: dior

The Psychology of Color in Business

I own an American Express ‘Gold Card’ for many years and had never any inconveniences. And quite frankly, I wouldn’t accept anything else from a product that’s carrying ‘gold’ in its name. Then, on a recent business-trip to Geneva, I met an old buddy of mine from business-school for lunch. After the delicious dessert, he insisted to cover the tab …

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