‘Best’, ‘Great’, ‘Perfect’ – The 50 Most Admired Brands In Europe’s Social Media

Apple is Europe’s most loved brand and dominates social conversation, according to a just released study by social analytics company NetBase called the Brand Passion Report.

The data to get the the top 50 brands in Europe with the strongest, most positive consumer emotions was gathered from 6,5 millions posts in social media from 50 countries during the period April 2015 to March 2016. 

Each brand – from the technology, consumer goods, automotive, food/beverage, financial service and energy sector – earned ‘mentions’ for positive expressions like ‘love’, ‘best’, ‘great’, ‘perfect‘, ‘awesome’, ‘adorable’, ‘gorgeous’, ‘outstanding’ or ‘fantastic’. Sarcastic posts, as well as those where the expression of love was not directed towards the brand were discounted.

The result: Apple received over 400’000 more ‘mentions’ than Google in 2nd place and 7 times as many as Lego in 3rd.

  1. Apple – Technology 2,269,650 mentions
  2. Google – Technology 1,257,800
  3. Lego – Consumer Goods 280,343
  4. BMW – Automotive 157,189
  5. Adidas – Consumer Goods 129,241
  6. Chanel – Consumer Goods 128,337
  7. Tesco – Food and Beverage 127,215
  8. Audi – Automotive 126,748
  9. Ferrari – Automotive 125,178
  10. Porsche – Automotive 106,249
  11. Dior – Consumer Goods 60,956
  12. Jaguar – Automotive 55,639
  13. Barclays – Financial Services 52,618
  14. SAP – Technology 49,142
  15. Louis Vuitton – Consumer Goods 40,346
  16. Hermès – Consumer Goods 40,163
  17. Gucci – Consumer Goods 40,143
  18. Renault – Automotive 36,212
  19. Burberry – Consumer Goods 33,302
  20. MasterCard – Financial Services 33,202
  21. Aston Martin – Automotive 32,701
  22. Prada – Consumer Goods 31,046
  23. Yves Saint Laurent – Consumer Goods 30,805
  24. Vodafone – Telecommunication 29,885
  25. Fiat – Automotive 29,768
  26. Rolex – Consumer Goods 27,623
  27. L’Oréal – Consumer Goods 26,110
  28. Airbus – Transportation 26,012
  29. Michelin – Automotive 25,649
  30. British Airways – Transportation 25,335
  31. HSBC – Financial Services 24,775
  32. Versace – Consumer Goods 24,103
  33. Cartier – Consumer Goods 21,749
  34. Gillette – Consumer Goods 21,681
  35. Dyson – Technology 20,646
  36. Maybelline – Consumer Goods 20,345
  37. John Lewis – Consumer Goods 19,810
  38. Marks & Spencer – Consumer Goods 18,422
  39. Nivea – Consumer Goods 9,646
  40. Siemens – Technology 8,595
  41. Garnier – Consumer Goods 8,342
  42. Hugo Boss – Consumer Goods 7,259
  43. Absolut – Food and Beverage 6,806
  44. Air France – Transportation 6,543
  45. Total – Energy 6,524
  46. Puma – Consumer Goods 5,771
  47. Lacoste – Consumer Goods 5,640
  48. SFR – Telecommunication 3,952
  49. Orange – Telecommunication 3,363
  50. BNP Paribas – Financial Services 2,701

——–

Apple receives the gold medal in the ranking of the best-loved brand in Europe.

most admired company 2016

Leave a Reply

Your email address will not be published.