‘Best’, ‘Great’, ‘Perfect’ – The 50 Most Admired Brands In Europe’s Social Media

Apple is Europe’s most loved brand and dominates social conversation, according to a just released study by social analytics company NetBase called the Brand Passion Report.

The data to get the the top 50 brands in Europe with the strongest, most positive consumer emotions was gathered from 6,5 millions posts in social media from 50 countries during the period April 2015 to March 2016. 

Each brand – from the technology, consumer goods, automotive, food/beverage, financial service and energy sector – earned ‘mentions’ for positive expressions like ‘love’, ‘best’, ‘great’, ‘perfect‘, ‘awesome’, ‘adorable’, ‘gorgeous’, ‘outstanding’ or ‘fantastic’. Sarcastic posts, as well as those where the expression of love was not directed towards the brand were discounted.

The result: Apple received over 400’000 more ‘mentions’ than Google in 2nd place and 7 times as many as Lego in 3rd.

1. Apple – Technology 2,269,650 mentions
2. Google – Technology 1,257,800
3. Lego – Consumer Goods 280,343
4. BMW – Automotive 157,189
5. Adidas – Consumer Goods 129,241
6. Chanel – Consumer Goods 128,337
7. Tesco – Food and Beverage 127,215
8. Audi – Automotive 126,748
9. Ferrari – Automotive 125,178
10. Porsche – Automotive 106,249
11. Dior – Consumer Goods 60,956
12. Jaguar – Automotive 55,639
13. Barclays – Financial Services 52,618
14. SAP – Technology 49,142
15. Louis Vuitton – Consumer Goods 40,346
16. Hermès – Consumer Goods 40,163
17. Gucci – Consumer Goods 40,143
18. Renault – Automotive 36,212
19. Burberry – Consumer Goods 33,302
20. MasterCard – Financial Services 33,202
21. Aston Martin – Automotive 32,701
22. Prada – Consumer Goods 31,046
23. Yves Saint Laurent – Consumer Goods 30,805
24. Vodafone – Telecommunication 29,885
25. Fiat – Automotive 29,768
26. Rolex – Consumer Goods 27,623
27. L’Oréal – Consumer Goods 26,110
28. Airbus – Transportation 26,012
29. Michelin – Automotive 25,649
30. British Airways – Transportation 25,335
31. HSBC – Financial Services 24,775
32. Versace – Consumer Goods 24,103
33. Cartier – Consumer Goods 21,749
34. Gillette – Consumer Goods 21,681
35. Dyson – Technology 20,646
36. Maybelline – Consumer Goods 20,345
37. John Lewis – Consumer Goods 19,810
38. Marks & Spencer – Consumer Goods 18,422
39. Nivea – Consumer Goods 9,646
40. Siemens – Technology 8,595
41. Garnier – Consumer Goods 8,342
42. Hugo Boss – Consumer Goods 7,259
43. Absolut – Food and Beverage 6,806
44. Air France – Transportation 6,543
45. Total – Energy 6,524
46. Puma – Consumer Goods 5,771
47. Lacoste – Consumer Goods 5,640
48. SFR – Telecommunication 3,952
49. Orange – Telecommunication 3,363
50. BNP Paribas – Financial Services 2,701
    

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Apple receives the gold medal in the ranking of the best-loved brand in Europe.