Tag Archives: agile brands

Increasingly Important

brands

The marketing-world has just come up with a new way to select promising stocks. Landor, a strategy-company in San Francisco, views an ‘Agile Brand’ as an indicator of strength and financial success. Agile brand? According to Landor’s first ‘Global Agile Brand Study’, there are six qualities, that sets apart the 10 most agile brands from others: adaptive, global, multichannel, open, …

Read More »