The ‘Declaration of Independence‘ (and separation from Great Britain) was ratified by the Continental Congress of Philadelphia on July 4th, 1776 – today marks Americas 240th birthday. That’s why this post is dedicated to the largest US corporations: For more than 60 years, since 1955 to be exact, Fortune’ Magazine has produced an annual list of the 500 US corporations …
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Reputation, or the overall quality or character as seen or judged by people in general, is something a company has to work hard on for years, but it can be easy destroyed in days, as the example of Volkswagen’s emission scandal recently demonstrated. Each year, the private ‘Reputation Institute’ (founded 1997) publishes a ranking of the most reputable companies worldwide …
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The marketing-world has just come up with a new way to select promising stocks. Landor, a strategy-company in San Francisco, views an ‘Agile Brand’ as an indicator of strength and financial success. Agile brand? According to Landor’s first ‘Global Agile Brand Study’, there are six qualities, that sets apart the 10 most agile brands from others: adaptive, global, multichannel, open, …
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