Tag Archives: Brian Chesky

How Uber, Airbnb, and Etsy Attracted Their First 1’000 Customers

New businesses often struggle finding their first customers. The challenge is even more difficult with startups in the sharing economy that launch as platforms connecting independent service providers with consumers. Take Uber. Its platform is two-sided, connecting people who need rides with people who have rides to offer. (Same ideas as Airbnb, which connects people needing rooms with home-owners). So …

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