Tag Archives: brands

The Illusion of Choice

This month, snack-maker Mondelez International made a 23 billion USD bid for chocolate company Hershey that would create the world’s largest candy maker. Update: Mondelez walked away from the deal on 30 August after Heshey rejected raised offer. Then Danone paid 10,4 billion USD for the takeover of US organic-foods producer WhiteWave Foods and two days ago Unilever acquired Dollar Shave Club for 1 billion USD …

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A Beautiful Creation Of The Mind

Today is ‘World Intellectual Property Day’. The day was established by the World Intellectual Property Organization (a specialized agency of the United Nations based in Geneva) in 2000 to celebrate creativity, and the contribution made by creators and innovators to the development of societies across the globe. Each year’s ‘World Intellectual Property Day’ is dedicated to a different motto. This year’s …

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