Tag Archives: bmw

The most expensive item many of us own is, apart from the house, our car. On average, Americans spend about 5%, west Europeans more like 10 % of their income on purchasing a car and another 5 to 10 % towards on-going vehicle maintenance and insurance costs. But it costs more to keep some cars running than others. And different …

Apple is Europe’s most loved brand and dominates social conversation, according to a just released study by social analytics company NetBase called the Brand Passion Report. The data to get the the top 50 brands in Europe with the strongest, most positive consumer emotions was gathered from 6,5 millions posts in social media from 50 countries during the period April 2015 …

Reputation, or the overall quality or character as seen or judged by people in general, is something a company has to work hard on for years, but it can be easy destroyed in days, as the example of Volkswagen’s emission scandal recently demonstrated. Each year, the private ‘Reputation Institute’ (founded 1997) publishes a ranking of the most reputable companies worldwide …